The Reuters global sports blog
Celebrity deaths are big news. But nothing warms a media executive's heart more than a good celebrity sex scandal.
“God bless Tiger. This week we got a huge uplift.” Yahoo CEO Carol Bartz told a crowd of investors in New York on Tuesday at the UBS Media and Communications Conference.
Bartz noted that the Tiger Woods story has filtered through all of Yahoo’s key online properties, from front page news to websites dedicated to sports and gossip.
Asked if Wood’s recently alleged extracurricular activities would help Yahoo meet its quarterly financial targets, Bartz joked that it absolutely would, and added that the scandal has been better for business than Michael Jackson dying. “It’s kind of hard to put an ad up next to a funeral.”