The Reuters global sports blog
In addition to the newsfeeds provided by established brands (@ReutersSport is a good one!) there are feeds directly from the major sports offices (@MLB,@NFL, @NBA). Then there are the athletes themselves, providing everything from perspective on current events to personalized fan interaction.
It seems that athletes have been embracing all sorts of new communication technologies over the last few years.
During the Beijing Olympics, swimmer Dara Torres and NBA star Carmelo Anthony used Skype to talk with family back home. Former MLB pitcher Curt Schilling and Dallas Mavericks owner Mark Cuban have helped bring sports blogging into the mainstream. And in the next evolutionary wave, many stars have embraced Twitter as a way to bring themselves closer to friends, family and fans.
Although NFL training camps are still weeks away, each passing day brings new reports suggesting that Brett Favre is about to come out of retirement for a second time in as many years. The Vikings have openly admitted their interest and Favre has done the same.
While the New York Jets and Green Bay Packers are trying to rebuild around younger quarterbacks, the Minnesota Vikings appear to be willing to throw a proverbial Hail Mary pass to an aging quarterback in the hopes he can take them to the Promised Land.