Left field

The Reuters global sports blog

from Shop Talk:

Major League Soccer turns to training clubs’ ticket sales staff

mls1With new teams on the way and attendance rising, Major League Soccer has turned to a league-funded program to train its clubs' new sales staffers to help drive ticket demand.

The new 45-day training program, dubbed the MLS National Sales Center, got its start last month with the graduation of 10 trainees to jobs with seven clubs. MLS calls it the first ticket sales school owned by a pro sports league.

A second session is underway with plans to run a third this year and another six or seven in 2011. The idea is to offer clubs more seasoned entry-level sales agents at a time when all forms of entertainment are fighting for their share of the consumer wallet.

"This is really a play around league expansion," Bryant Pfeiffer, MLS vice president of club operations, said in a telephone interview. "There's a need for sales people in this league."

Backup NBA guard’s son to launch Cartoon Network show


house1Boston Celtics backup guard Eddie House and his 7-year-old son, Jaelen, will be cast in a new show in an effort by the National Basketball Association and Cartoon Network to broaden their brands.

The Cartoon Network and the NBA said House and his son will be the first father-son duo to appear this fall in a short-form, live-action series, “My Dad’s a Pro.” The series will debut in conjunction with the NBA’s 2009-2010 season.