North Americans call it “the greatest show on earth” but in reality not much of the world is really paying attention to the Super Bowl.
The U.S. economy might be weak, but the Super Bowl still scores with consumers.
The CBS broadcast of the National Football League's championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.
Advertising during the Super Bowl doesn't score for Mazda.
While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League's championship game in February won't happen.
Philadelphia Eagles quarterback Donovan McNabb is a top-notch player who holds many franchise records, but talk that his future with the team could be in jeopardy unless he leads them to a Super Bowl victory next month is heating up.
Indianapolis Colts head coach Jim Caldwell stressed all season that his goal was a Super Bowl victory, not an undefeated season. He felt his team had a better chance at capturing the Lombardi Trophy if he could keep them rested and healthy.
A phone survey commissioned by the NFL last September reported that diagnosis rates of Alzheimer’s and other memory-related diseases among former players appeared to be much higher than in the population as a whole — five times the national rate for men aged 50 and above, and 19 times for men aged 30 to 49.