Left field

The Reuters global sports blog

from Shop Talk:

Olympic Gold for Coke, McDonald’s and Visa

rings1When is Olympic sponsorship money well spent? A Performance Research poll shows it may depend on how the funds are used.

Coke, McDonald's and Visa dominate consumer awareness when it comes to the Olympics, according to a study by the Rhode Island-based research firm that evaluates the sponsorship industry.

Sixty-eight percent of Americans polled confirmed the Olympic sponsorship of Coke and McDonald's, followed closely by 66 percent for Visa, Performance Research said. Those three companies also were listed as having consumers' favorite Olympic TV commercials and doing the most to support the Games.

"They start their advertising early and they're continuous with it," Performance Research President Jed Pearsall said of the three companies' success. "They're always reminding people they're Olympic sponsors."

from Olympics Notebook: Vancouver 2010:

Lay down the run! And update your Olympic lingo

OLYMPICS-SNOWBOARDING/In the skiing and snowboarding events at the Olympic Games these days, we have many a super athlete giving us mere mortals lessons in linguistics.  It's actually sick, in modern terms that is.

Sick ("crazy, cool, insane") was snowboarder Shaun White's killer second run through the half-pipe, a near perfect, thriller of a ride, even after he had already clinched the gold medal. Dude's on fire.

Where flags of convenience figure large

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At the European figure skating championships this week I kept wondering how it was possible that whichever skater was on the ice, there always seemed to be lots of fans waving just the right flag.

And then I spotted the lady who had been jiggling her Union Jack quickly folding it up and taking out her German flag and wafting that around with just as much enthusiasm.

from MacroScope:

Asking a banker about the Olympics

Henrique Meirelles, Brazil's highly rated central bank president, gave unusual insight into current thinking at the International Olympic Committee in a speech in Oxford the other night.

Diverging from his main theme on Brazil's remarkable journey from economic basket case to emerging market superpower, Meirelles said that he had gone to Copenhagen last month as part of Rio de Janeiro's successful bid for the 2016 Olympics. The reason: The IOC asked him to come.

Should golf be back on the Olympic schedule?

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Friday’s announcement in Copenhagen that golf would be added to the Olympic schedule from the 2016 Games in Rio de Janeiro sparked joyous reaction from players past and present, along with a few dissenting voices.

World number one Tiger Woods declared it “a perfect fit” while fellow great Jack Nicklaus voiced his pride over golf’s united front on “a great day” for the sport.

Chicago bid boss says regional voting, IOC-USOC friction costly

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ryan1A family feud and voters backing the city in their region in the first round led to Chicago’s early exit in last week’s voting to determine the host city for the 2016 Summer Olympics, the head of that city’s bid said.

“Don’t for a moment believe that Chicago finished fourth,” Patrick Ryan told hundreds of executives at a breakfast meeting in downtown Chicago.

from Raw Japan:

Tokyo lights go out

Tokyo's failure to win the 2016 Olympic bid triggered bemused shrugs and a rush for the exits at Tokyo Tower when the result was announced well past midnight on Saturday morning. In truth, no one at the bid party in the Tower seemed to really expect Tokyo to win.

Drummers drummed, cheerleaders rustled pom-poms and a seeming endless string of noisy TV celebrities took turns at the microphone to drum up some Olympic fever among the 400-plus partygoers.

Olympics 2016 decision day: live blog

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Join us for our live blog on the day of the decision for the 2016 Olympic Games, with Chicago, Madrid, Rio de Janeiro and Tokyo the four candidate cities.
Comments are open, so please give us your views and predictions, and we have a poll running, so give us your vote as well! poll by twiigs.com

Kevin Fylan, Copenhagen

When Owen met Oprah

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On the subject of the 2016 Olympics (see a couple of posts below, or click here) this is what happened when Owen Wyatt met Oprah Winfrey late on Wednesday.

She was certainly struck by Owen’s accent…

Will the Obama effect win the 2016 Games for Chicago?

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Michelle Obama arrived in Copenhagen on Wednesday to begin a significant lobbying effort for Chicago’s bid for the 2016 Summer Olympic Games, with her husband expected to join her on the day of Friday’s vote.

The presence of the U.S. president and first lady will give a massive boost to Chicago in its efforts to see off Madrid, Tokyo and Rio de Janeiro in a secret ballot of International Olympic Committee members in the Danish capital on Friday.

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