The Reuters global sports blog
from Shop Talk:
National Hockey League teams put the freeze on ticket prices this season.
The average price for general tickets in the NHL ticked up just 0.1 percent to $51.41, according to Team Marketing Report (TMR), a sports marketing firm that tracks ticket costs in the major North American sports leagues. After adjusting Canadian prices to current exchange rates, the average cost of a ticket rose by just 5 cents.
In the previous three years, the average NHL ticket cost rose 5.1 percent (2008-2009), 7.7 percent (2007-2008) and 3.7 percent (2006-2007), TMR said.
Fourteen teams kept prices unchanged from last year and six saw their averages decline, according to TMR.
Meanwhile, the average Fan Cost Index (FCI) -- the cost of a family of four to attend a game -- rose 1.7 percent to $301, TMR said. The FCI includes the cost of four tickets, two small draft beers, four small soft drinks, four hot dogs, parking, two game programs and two caps.
Pity Major League Baseball.
The U.S. sports league will be the first to face the recession from the beginning of its season, and team officials are bracing for a decline in attendance of as much as 10 percent.
Two-thirds of the 30 MLB teams have frozen or cut their ticket prices and many have made similar moves on their concessions and souvenirs, team officials said. Combine that with the cutbacks in spending on suites and blocks of tickets by companies and the sport’s revenue also could slip.