The Reuters global sports blog
from Shop Talk:
Check out where Scotts is staking out new turf.
ScottsMiracle-Gro, the No. 1 U.S. lawn-care company, is taking a swing at winning over baseball fans with its latest sponsorship deal, which allows customers to buy the same grass seed and fertilizer used to grow the lush, green fields at the ballparks of such teams as the Chicago Cubs and Boston Red Sox.
Scotts has signed a multiyear, multimillion-dollar deal with Major League Baseball that includes licensed products, baseball-themed advertising and partnerships with eight of the teams. A source close to the deal who asked not to be identified said Scotts' annual commitments are in the high seven figures, with overall spending on baseball in the eight figures.
"It's a powerful feeling when you walk through the concourse and see that emerald green field in front of you," Scotts brand manager John Price said of entering a ballpark.
"I don't mean to get Field of Dreams-ish, but it's a powerful emotion for consumers and really tapping into that emotion and showing off what Scotts products can do, there's no better product showcase than that," he said in a telephone interview.
Royal Bank of Scotland is not best known for backing winners.
So the Scottish bank must be savouring Andy Murray's run at the Wimbledon tennis tournament.
World number three Murray is one of the "sports personalities of present and past" sponsored by RBS during the heady days of Sir Fred Goodwin.
People are up in arms about bankers receiving bonuses when the banks they worked for have gone down the pan. But isn’t it just as shocking that so many state-backed financial firms still subsidise the eye-popping wages of sporting superstars through rich sponsorship deals?
It’s the same story on both sides of the Atlantic. Citigroup , which received $45 billion from the U.S. government, is sticking with a $400 million deal marketing deal from 2006 which includes the naming rights for the new home of the New York Mets baseball team, which will be called Citi Field.