from Shop Talk:

Capital One to offer awards to top college sports programs

September 1, 2010

capone1Capital One Financial Corp will recognize the top U.S. men's and women's college athletics programs in a move to generate fan interest and draw attention to the credit card issuer and bank.

from Shop Talk:

Check Out Line: Play on Fenway Park grass … in your yard

January 20, 2010

scotts1

Check out where Scotts is staking out new turf.

ScottsMiracle-Gro, the No. 1 U.S. lawn-care company, is taking a swing at winning over baseball fans with its latest sponsorship deal, which allows customers to buy the same grass seed and fertilizer used to grow the lush, green fields at the ballparks of such teams as the Chicago Cubs and Boston Red Sox.

Can Tiger re-brand himself?

December 14, 2009

SPORT GOLF

Does Tiger Woods really need to worry about losing his sponsorship deals? More to the point, does a man who has already earned a billion dollars and who is still, without any doubt, the number one golfer in the world, really need to worry about restoring his “clean cut image”?

from MediaFile:

New company allows NASCAR fans to sponsor former champion

November 2, 2009

(Corrects to show Kenny Wallace, not Rusty Wallace did a similar program)

A company launched by a NASCAR fan to allow fellow race lovers to collectively sponsor a car has signed up a former NASCAR champion driver as its first recipient.