Super Bowl XLV: Packers v Steelers — live

February 6, 2011

Follow all the action at Super Bowl XLV with our live blog, featuring expert commentary and analysis, instant score updates and the best pix you’ll find on the internet.

Super Bowl will showcase QBs who can move

January 24, 2011

NFL/Given the nature of American football, Super Bowls inevitably get billed as a battle of two quarterbacks and this year’s finale features two of the most entertaining in the game – Pittsburgh Steelers’ Ben Roethlisberger and Green Bay’s Aaron Rodgers.

from Shop Talk:

Check Out Line: PepsiCo offers up to $5 million for amateur Super Bowl ads

September 15, 2010

Check out how you can earn $1 million by wearing an electric dog collar.

Okay, not exactly. That was the punch line of a successful amateur ad this year created for PepsiCo's Super Bowl commercial contest, which the food and beverage company is running again for the 2011 Super Bowl with a prize pool of up to $5 million.

from Shop Talk:

World Cup is no March Madness in sapping productivity

June 8, 2010

cup1It may be the World Cup, but when it comes to sapping productivity in the United States the global soccer tournament still has a thing or two to learn from March Madness and the National Football League.

from FaithWorld:

Super bowl abortion ad: what do you think of the hype?

February 8, 2010

Much of the hype around this year's Super Bowl pro football championship game focused on an ad by the conservative Christian group Focus on the Family that featured college football superstar Tim Tebow and his mother Pam.

Superbowl is not the greatest show on earth

February 5, 2010

North Americans call it “the greatest show on earth” but in reality not much of the world is really paying attention to the Super Bowl.

from MediaFile:

Saints over Colts, says EA’s “Madden”

February 3, 2010

maddenIf Electronic Arts’ recent track record on Super Bowl predictions is any guide, it looks like New Orleans may well bring home the Lombardi Trophy on Sunday.

Pro Bowl Bust?

January 27, 2010

NFL cheerleaders perform at the AFC-NFC NFL Pro Bowl football game at Aloha Stadium in Honolulu, Hawaii February 8, 2009. REUTERS/Hugh Gentry(UNITED STATES)

The NFL Pro Bowl is supposed to showcase the game’s biggest stars on the same field, but this weekend’s annual event is just going to interfere with the momentum of the playoffs and ultimately fall short of delivering the star-studded lineup it is intended to do.

from MediaFile:

No Super Bowl blues; expect big TV ratings

January 26, 2010

colts1The U.S. economy might be weak, but the Super Bowl still scores with consumers.

The CBS broadcast of the National Football League's championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.

from Shop Talk:

Auto show-Super Bowl TV ads don’t score for Mazda

January 13, 2010

nfl1Advertising during the Super Bowl doesn't score for Mazda.

While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League's championship game in February won't happen.