Can Tiger re-brand himself?

December 14, 2009


Does Tiger Woods really need to worry about losing his sponsorship deals? More to the point, does a man who has already earned a billion dollars and who is still, without any doubt, the number one golfer in the world, really need to worry about restoring his “clean cut image”?

Woods takes first step on road to redemption

December 12, 2009

Slug is GOLF-CHAMPIONS/By Kevin Fylan and Tom Pilcher

Tiger Woods’s decision to take an indefinite break from golf will be a real worry for a sport that has relied on the drawing power of the world’s best player for so long but it might prove to be a necessary first step on the player’s own road to redemption.

from MediaFile:

For Yahoo, Tiger scandal better than Michael Jackson

December 8, 2009

Celebrity deaths are big news. But nothing warms a media executive's heart more than a good celebrity sex scandal.

Even Tiger gets the “loss aversion” blues

November 17, 2009

tiger1Even the best golfers — yes, you Tiger Woods — systematically miss the opportunity to score a “birdie” (when a golfer sinks a ball one stroke below par, or what is expected) out of fear of having a “bogey” (or taking one stroke more than par), according to a study by two University of Pennsylvania professors.

Best view of the Tiger? Join the People’s Liberation Army

November 10, 2009

PLA soldiers watch Tiger Woods of the U.S. as he plays on the green of the fourth hole during the final round of the 2009 HSBC Champions golf tournament in Shanghai

The huge galleries following the final round match-up between Tiger Woods (“Laohu” to the locals) and Phil Mickelson at the WGC-HSBC Champions last Sunday made life uncomfortable for player and spectator alike on a humid day in Shanghai.

Presidents Cup offers great golf, but not much of a competition

October 12, 2009

rtxpjomIf the “group hug” that is the Presidents Cup ever hopes to be taken seriously as an important sporting competition it needs to develop a sharper edge.

Should golf be back on the Olympic schedule?

October 10, 2009

Friday’s announcement in Copenhagen that golf would be added to the Olympic schedule from the 2016 Games in Rio de Janeiro sparked joyous reaction from players past and present, along with a few dissenting voices.

Golf, rugby back in Olympics, Tiger set for Rio?

October 9, 2009

OLYMPICS/2016Get ready for a Tiger assault on Rio de Janeiro in 2016.

The International Olympic Committee voted on Friday to accept golf — and rugby — back on to the Olympic programme, starting in Rio in seven years’ time.

Has golf found the right end-of-season format at last?

September 26, 2009

tigerAfter two successive years of tweaking the points structure for the lucrative FedExCup playoff events, the PGA Tour’s blockbuster finale appears to be close to finding the ideal recipe.

Feelin’ groovy about iron shots out of the rough

September 7, 2009

Mickelson of the U.S. hits from the rough on the 14th hole during a practice round for the PGA Championship golf tournament in Bloomfield TownshipAs professional tournament golf edges closer to the year-end, several of the younger players can be forgiven for not exactly feeling groovy about their prospects out of the rough once the 2010 season gets underway.