Left field

The Reuters global sports blog

Backup NBA guard’s son to launch Cartoon Network show

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house1Boston Celtics backup guard Eddie House and his 7-year-old son, Jaelen, will be cast in a new show in an effort by the National Basketball Association and Cartoon Network to broaden their brands.

The Cartoon Network and the NBA said House and his son will be the first father-son duo to appear this fall in a short-form, live-action series, “My Dad’s a Pro.” The series will debut in conjunction with the NBA’s 2009-2010 season.

The NBA and Cartoon Network recently announced a new partnership to develop basketball-themed content for a variety of platforms, including the Internet, mobile phones, on-air TV and video on demand. They didn’t disclose terms of the deal.

The series on the Cartoon Network, which will target children ages 6 to 14, will follow the day-to-day life of Jaelen, whose father plays for the defending champion Celtics. The network plans to move onto other players and their sons down the road.

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