The Reuters global sports blog
As Spain’s victorious Euro 2012 male side returned to Madrid with the Henri Delaunay trophy, football administrators in Sweden were already working to make Euro 2013 for women a similar success.
“Euro 2013 is the second-biggest event UEFA are planning next year, after the Champions League final for men,” former Sweden international Viktoria Svensson told Reuters in an interview.
Having hung up her boots in 2009, former forward Svensson is now responsible for public relations and team service at the upcoming championship, which will kick off in Sweden on July 10 next year.
With Euro 2012 in Poland and Ukraine having been followed by millions of fans in stadiums and on television, Svensson is aware of the challenges faced by the women’s game.