Comments on: Ad technolology that may threaten newspapers; winners and losers of the fiscal cliff http://blogs.reuters.com/stories-id-like-to-see/2012/11/20/ad-technolology-that-may-threaten-newspapers-winners-and-losers-of-the-fiscal-cliff/ Steven Brill Tue, 19 Aug 2014 18:30:28 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Samrch http://blogs.reuters.com/stories-id-like-to-see/2012/11/20/ad-technolology-that-may-threaten-newspapers-winners-and-losers-of-the-fiscal-cliff/comment-page-1/#comment-292 Wed, 21 Nov 2012 03:55:58 +0000 http://blogs.reuters.com/stories-id-like-to-see/?p=675#comment-292 You say they are going after the sick the ones who need it the aid the most.

Healthy for now but I plan to remember them next election. I will not be getting Obama but Romney and Ryan’s opposition to it motivated me to give a few hundred to the Democrats this election. Also the idea of austerity in a time of high unemployment motivated me as much.

One does not have to be sick or unemployed at the moment to know what a just and peaceful society must have. I also know my number will come up in some way some time.

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By: Nullcorp http://blogs.reuters.com/stories-id-like-to-see/2012/11/20/ad-technolology-that-may-threaten-newspapers-winners-and-losers-of-the-fiscal-cliff/comment-page-1/#comment-291 Tue, 20 Nov 2012 19:48:33 +0000 http://blogs.reuters.com/stories-id-like-to-see/?p=675#comment-291 Usage of browser plugins like Adblock and Ghostery grows every day. There’s a tacit arms race between the tracking corporations – Facebook, Google, etc – and the developers of open-source ad-blocking software. It appears that the corporations are losing, even as they resort to more complex cross-domain methodologies. Even smaller for-profit blogs post articles about how these plugins are “killing the internet” (more likely, they’re just killing the blog’s income stream).

The day will come when online advertising will no longer be viable as a primary or supplemental revenue stream. Installing Adblock is the equivalent of getting The New York Times to send you a free copy of their paper with all the ads cut out. No advertiser would accept that.

The only hope for traditional media companies is to convince readers that their content is worth paying for, and that’s a long shot, no matter how good the content might be.

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