Audio – “big mismatch” in teen ad spending

September 27, 2006

Venture capitalist Allen Morgan says one of the biggest investment opportunities he sees arismorgan11.jpges from a “big mismatch” betweeen where billions of advertising dollars aimed at teenagers and young adults are going and the media they are watching. “A lot of money is spent offline … and teens increasingly live online,” he told the Reuters Venture Capital Summit. Morgan, a managing director at Mayfield Fund, said that his two children, aged 19 and 20, were now communicating through phone text messages and the FaceBook social networking site. “Email is what they do with their parents,” he said.

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