Audio – Doing what comes ‘naturally’

March 6, 2007

Jeff EttingerHormel, which is probably best known for its Spam luncheon meat, is taking a close look at how to reach out to consumers looking for natural foods.  But Chief Executive Jeff Ettinger told the Reuters Food Summit on Tuesday that there are higher costs and problems to make organic products.

He talked about the company’s Natural Choice products, which are sold at traditional grocery stores and the potential for organic products, as well as USDA labeling changes. 

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