Exclusive outtakes from industry leaders
Audio – “The first life is hard enough!”
Bob Greifeld, the CEO of Nasdaq, said he could imagine opening up an exchange in Second Life – a virtual world on the Web where avatars interact in a 3-D universe.
“It’s a possibility,” he said, although when pressed as to when, he said, “Now you’re going too far. It’s interesting.”
He also said he did not believe this alternative world had quite matured enough to have a viable economy of its own.
Second Life has more than 6 million registered users and is supported by its own currency, the Linden dollar, which can be exchanged for U.S. dollars. Second Life has become a new stomping ground for mainstream businesses such as Reuters, IBM and GM – who have all establish beachheads there.