Summit Notebook

Exclusive outtakes from industry leaders

Mickey come find me

May 17, 2007

Think of it as a tap on the shoulder from a four-fingered white glove – worn by a giant mouse. Disney is working on new ways for fans of its movies, cartoons and television shows to communicate with each other, whether they are surfing the Internet or playing games on a mobile phone. We spoke today with Steve Wadsworth, Walt Disney Co. Internet group president, during the Reuters Global Technology, Media and Telecoms Summit.

Here’s how he described it: 

The third thing we’re focusing on hard with product is much more cross-platform integration. If somebody is touching or in contact with the Disney brand, whether it’s in a virtual world, whether it’s on Disney.com, whether it’s on a mobile platform, that is a contact that is well integrated with all the other connected products that we’re creating.


The idea that somebody can have an experience deep in “Pirates of the Caribbean” online, but also reach out to their friend who may be on a Disney mobile phone and get them to come join them in “Pirates of the Caribbean” online is a connected experience across platforms that we are very focused on creating for the long term.

If it wasn’t clear from the quote, Disney is launching a new virtual world based on its “Pirates of the Caribbean” movies. Does that mean we can call Johnny Depp?   

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