Exclusive outtakes from industry leaders
Samsung Elec: to increase sales of larger TVs in difficult market
The world’s largest maker of flat-screen TVs, Samsung Electronics said in the difficult TV market, they hope to sell more larger sized televisions to boost its sales.
“The TV business is getting tougher in terms of price,” said Park Jong-woo, president of the company’s digital media division. “This year, US and Europe are growing but not as much as last year.”
Park said one of their most efficient strategy is that they have 17 worldwide manufacturing sites, which can respond to the market they are aiming at quickly.
He also sees Latin America, India, China and Russia as the next growth markets for the company.