Exclusive outtakes from industry leaders
Audio – Starbucks looks to source coffee from China for first time
Starbucks Corp, the world’s biggest coffee-shop chain, plans to source coffee from China for the first time as it expands in a country with more than 5,000 years of tea-drinking culture, its country head said at the Reuters China Century Summit.
Starbucks has been working with coffee farmers in China’s southwest to help them meet sourcing standards and has sent coffee shipments to the United States for testing, Starbucks, China President Wang Jinlong said.
Click below to hear Wang’s views on how China’s economic growth is changing consumer tastes: