Green is the color of…

October 10, 2007

forest.jpgThe rich aren’t just interested in being nice to the environment, they’re investing and spending money to get their green credentials. From investing in sustainable and clean energy enterprises, to carbon offsets, some think this is just typical first-adopter behavior by the rich — much like how they started using mobile phones (or cars, air flight, electricity) before they became cheap enough for the masses.

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