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Audio – Chrysler has lost its way on styling, York says
Jerry York, Kirk Kerkorian’s adviser and a former Chrysler CFO, is far from impressed with the quality of his former employer’s vehicles.After leaving the General Motors board (where he was Kerkorian’s representative) last year, York wanted to swap his GM-made Chevrolet for a Chrysler car but told the Reuters Autos Summit in Detroit on Sunday that he was “shocked” at how bad the styling was.
“They have just lost their way on styling, their interiors are cheap, their exteriors — the styling is too controversial.” In particular, he picked on the Dodge Nitro as a vehicle “totally out of step with style trends.”
He said Chrysler vehicles included molded plastic assemblies that were designed for manufacturing efficiency, not styling. “All of that needs to be fixed for Chrysler to get back in the game,” he said.
York said that it will take four years for Chrysler’s new controlling shareholder Cerberus Capital to make desperately needed changes. “They have got a four-year fixer-up-job to do,” he said.