Reuters Media Summit, Day Two

November 27, 2007

The heads of two of America’s most popular sports — NASCAR chief Brian France and National Hockey League Commissioner Gary Bettman – are coming to the Reuters Media Summit on Tuesday.

Also expected to show up is Bobby Kotick, chief executive of Activision. The second-largest U.S. video game publisher already is in the news on Tuesday after it raised its earnings and revenue outlook for the third quarter on better-than-expected consumer response to its holiday slate globally. (Reuters)

And look out for appearances from top executives from Blockbuster and Corbis.

The Media Summit’s first day, meanwhile, featured appearances from the chairman of XM Satellite Radio, the head of News Corp’s Fox Interactive Media and the chairman of video game maker Take-Two Interactive.

- Fox Interactive Media’s Peter Levinsohn said the MySpace online social network will launch Facebook-style news feeds in the next month to 45 days. These are the alerts that people use to let their friends and colleagues know what they are up to. (“Robert is blogging,” for example). MySpace also plans to let users create more than one profile so users can have one visage, say, for work and one for friends. 

- Levinsohn also said that the company will launch an online network to sell advertising across sites owned by parent company News Corp. Known internally as FIM Serve, the business could be made available outside of MySpace as early as next year.

- XM Chairman Gary Parsons said the satellite radio company expects car radio sales to remain solid even if the most dire projections of slowing U.S. auto sales come true.

- Take-Two Chairman Strauss Zelnick said games and other media do not encourage real-life violence and that the graphic behavior depicted in games “Grand Theft Auto” and “Manhunt 2″ are even more easily found on the Internet or at the bookstore. As he said: “I could send my 9-year-old daughter to a book store and she can buy any book in Barnes and Noble no matter how vivid the content is.”

Keep an eye on:

  • Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition. (Reuters)
  • The new Imus radio program will premiere next week with “advertisers who are strong Imus supporters and … stayed with him throughout the controversy,” Ad Age says. Ad Age contacted several national advertisers that bought his former show, and several seem to be taking a wait-and-see approach before committing to Imus 2.0. (Ad Age)

(Photo: Reuters)

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