General Mills says it doesn’t always think of itself as a big company — but one look at its fancy company brochure and you remember just how many products they manufacture.

General Mills, of course, makes cereals like Cheerios, Wheaties and Trix (yes, yes — Silly Rabbit!). But the company also makes such yummy treats as Pillsbury baked products, Chex, Bisquik pancake mixes, Hamburger Helper (I loved this in college … OK, I still love it) and Haagen-Dazs ice creams (Ohhhhh yeah….).

Company Chief Executive Kendall Powell said at the Reuters Food Summit on Wednesday that he has his sights set abroad.

Powell, who very kindly came to the summit after his company reported their results earlier in the morning, said the struggles of the U.S. consumer make overseas expansion that much more critical.

He mentioned a number of new and growing markets where the company is heading and he gave us a look at where the growth wil be greater.

Powell was one of the featured guests at ths year’s summit, which runs through Thursday at our spanking new Chicago offices.