Summit Notebook

Exclusive outtakes from industry leaders

Hulu by numbers

May 20, 2008

Hulu CEO Jason Kilar stopped by the Reuters Global Technology, Media and Telecoms Summit to discuss the future of online video advertising and why giving users what they want trumps having it stolen.

Lambasted by blogs and analysts as a has-been even before it launched, the online video joint venture of News Corp and NBC Universal first full month as a publicly available company will probably change some minds. Its monthly usage in April beat every major U.S. television network including those of its founders. More details below:


Data: Nielsen VideoCensus / Metrics: Total Streams, Streams % Change from Previous Month, Streams Per Viewer (SPV), SPV % Change from Previous Month, Time Spent Viewing (TSV), TSV % Change from Previous Month, TSV per Viewer, TSV per Viewer % Change from Previous Month, StreamCensus Global

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