Billboard advertising is more than a century old but the medium will survive while TV ad revenues fade in the face of the Internet, says veteran advertising executive Jean-Francois Decaux. The JCDecaux co-CEO told the Reuters Global Technology, Media and Telecoms summit he didn’t care whether broadcasters or Internet companies won the battle of the living room or the bedroom, because once people leave their houses they’re faced with outdoor advertising they can’t escape, and where space is limited. “As soon as you leave your home and your children leave your home, they are basically facing our panels.”
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No escape from billboards in Internet age
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