What telcos can learn from Cheerios cereal

May 20, 2008

rtx5wtm.jpgWhat does the telecoms industry have in common with Cheerios? Sol Trujillo, CEO of Australian telecoms group Telstra, told the Reuters Global Technology, Media and Telecoms summit in Paris telcos can learn a lot from those tasty little wheat rings. Cheerios cereal was stuck in a rut years back with people bored of the same old thing. “General Mills saved Cheerios by adding honey and developing many different flavours over the years.” A simple change kept Cheerios on the shelves. Telcos, Trujillo says, need to do the same: Differentiate themselves yet keep it simple. The man with the golden phone whips out his Telstra flip mobile and points to one button that allows users to make video calls or download a song in no time. “I can get you to learn how to make a video call in 5 seconds.” Simple. Seems Trujillo is making inroads, Australians are using more video calls than anyone else.

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