Audio – But who knows where or when …

September 17, 2008

mulally4.jpgIt’s an old song of course, made famous during World War II, but the sentiment rings true for the U.S. auto industry these days.

For Ford Motor Co. Chief Executive Alan Mulally before the automakers can really see a meaningful turnaround a number of factors need to be present — and almost all of them deal with a stronger consumer situation.

Mulally, the lead-off hitter to this year’s Reuters Autos Summit, also spoke about the importance of the government’s proposed federal loan guarantees for the automakers and about how the $25 billion or $50 billion would and should be used.

He also spoke a little about the difficulty that companies face in times of tighter credit.

Mulally was one of the featured speakers at this year’s summit, which runs through Thursday in Detroit. Up next for Reuters Summits — our first-ever Reuters Restructuring Summit on Sept. 22-26, an especially timely topic after the past few weeks for the U.S. economy.

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THe Auto industry needs to consolidate or atleast partner to plan for handling financial turmoils. The new mantra is not just networking aor collaborating but actually changing the name of the game altogether by R&D.

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