WSJ reporters get, dig change
We and the rest of the media world that covered News Corp and Rupert Murdoch’s acquisition of Dow Jones & Co had no shortage of reporters at The Wall Street Journal telling us how bad life was going to get. Among the complaints was the paper’s increasing focus on politics and non-business news. Wasn’t this “diluting the brand” as they say in mediaspeak?
Not so, according to Robert Thomson, the former Times of London editor who now edits the Journal and Dow Jones Newswires. Business news now is concentrated in the B section of the paper (B for Business, yes, it works.), and Journal reporters are not only with the program, they’re showing a willingness to try things differently.
“It’s been fascinating. There was a presumption that people would be unwilling to change,” Thomson told us at the Reuters Media Summit. “There has been an innate enthusiasm to develop the paper, particularly to develop the relationship between the paper, WSJ.com, Dow Jones Newswires and Marketwatch.”
It’s also a good attitude to take when nearly every other news outlet you might work for is cutting jobs.