Recession? Not at Reckitt, really

March 16, 2009

The recession has hit U.S. consumers, yet Reckitt Benckiser has not felt as much of a pinch.  The maker of Lysol disinfectants and Air Wick air fresheners said shoppers did not shy away from its products even as the overall household products industry felt the impact of pantry destocking, or consumers using up what they had at home rather than buying more products.
   
Rob De Groot, head of the group’s North America and Australia region, told the Reuters Food and Agriculture Summit in Chicago that he did not see a massive consumer destocking.  Click here to hear his comments

De Groot expects Reckitt’s U.S. market share to rise this year, even as the overall market remains flat.

He added that the group had not seen any effect of the U.S. recession hitting its results.  Click here for De Groot’s thoughts.

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