Sleek new look for Wal-Mart’s Great Value

March 16, 2009

Wal-Mart’s Great Value private brand is getting a makeover just in time for its sweet sixteen. 

Great Value, which first hit stores in 1993, is being relaunched with more than 80 new products and packaging that “pops” according to Andrea Thomas, who helped oversee the relaunch and spoke to the Reuters Food and Agriculture Summit in Chicago.

Want to take a look?

Here is a picture of Wal-Mart’s Great Value broccoli, pulled from its website:







Here is a picture Wal-Mart provided to Reuters, showing us what the new Great Value packaging will look like: 


One comment

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Sorry but I don’t like it at all. I went in and saw it and even on some Great Value Products I used to buy, I wouldn’t even put them in my basket. They just reeked of palinness and no quality. WHITE = sterile and that is my reaction. Or that it was made in China, super cheap of both price and quality and who eats any thing made in China.

Sorry but I would fire the people or person responsible for this blunder. I won’t have it in my cart or my home. That is the kind of reaction I have when I look at it.

Why go for such a plain, devoid of color identity. YOu need warm, inviting, and good, not sterile, cold and ugly.

Call me when you change it to some thing better, until then, I won’t be buying it. I just don’t have any confidence in it. And from looking around in the baskets of those who were shopping, not may others did either.

Posted by Irchr | Report as abusive