Summit Notebook

Exclusive outtakes from industry leaders

Video – Beef’s double whammy

March 16, 2009

The American beef industry is facing a double whammy of rising input costs as well as a decline in consumer demand as the economic downturn worsens.

 

Ruben Ramirez reports from Goodhue, Minnesota. SOUNDBITES:

  • Lowell Schafer, Cattle Farmer
  • Brian Buhr, Head, Department of Applied Economics, University of Minnesota
  • MORE INFO: Roller coaster feed costs coupled with a decline in global demand for prime cuts of beef are having an unprecedented impact on the American farmer. The million dollar question is, when will consumers once again start saying “Where’s the beef?” 
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