Dell’s enterprise chief pooh-poohs netbooks
The PC giant’s head of enterprise sales was quick to point out flaws in the stripped-down, no-frills mini-computers that have garnered rave reiews for their ultra-portability and anywhere-connectivity.
“Netbooks are a secondary device. The user experience of a netbook is just not as good. It’s slower than a conventional notebook computer,” Schuckenbrock said at the Reuters Global Technology Summit in New York.
Perhaps that’s why Dell was slow to get into a space dominated early on by aggressive Taiwanese upstarts like Asustek. Dell, the once-preminent U.S. personal computer manufacturer, which has steadily given away market share to rivals from Hewlett Packard to Lenovo, unveiled its first netbook only in September.
Schuckenbrock, however, acknowledged that the netbook was an ideal device for non-demanding consumers. “I carried one with me on the road this week to check it out. A great device. Light, easy to use. But a different performance. If I’m in my office, it’s probably not gonna work.”
Which is fine by some investors. Dell had endured criticism from the Wall Street community for appearing at times to see-saw between different and sometimes contradictory corporate strategies, from its initial tardiness in latching onto the netbook craze to its flirtation with the hand-held device market.