Paper executive would rather not shake on it

August 24, 2009

When it comes to hygiene, Hannu Kottonen is one executive who practices what he preaches. As the man who heads Metsa Tissue, a company that produces products ranging from tissues to toilet paper, he knows a thing or two about how germs spread. So when he visited the Thomson Reuters office in Helsinki to take part in the annual Reuters Paper and Packaging Summit, perhaps we should not have been surprised when he declined to shake the hands ot the various journalists assembled there.

 

We didn’t take it personally and Kottonen explained that hygiene was an issue that had not been given due attention. But some of that seems to be changing. Metsa Tissue is seeing more demand for some hygiene-related products as a result of the H1N1 flu outbreak and all the attention on hygiene it had generated. And it’s not the only such company. Another Finnish specialty paper producer, Ahlstrom Corp, reported a similar trend, with more demand for the material that goes into face masks and for sanitary wipes.

 

Kottonen said in a Reuters news story, ”Too many consumers, even officials, have taken hygiene for granted… This sort of pandemic exposure risk is highlighting the importance of good hand hygiene.”

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