Industry Summits

Summit Notebook

Exclusive outtakes from industry leaders

November 6th, 2009

How Leo DiCaprio started a car company

Posted by: Bernie Woodall
Tags: Autos, DealZone, Energy, Environment, Summit, , , , ,

Henrik Fisker, the storied car designer who has shaped Aston Martins, Fords and BMWs, told the Reuters Autos Summit this week that he now wants a starring role in the green revolution.

But he also wants to make the world safe for sports cars for generations to come.

“Being a car enthusiast and loving cars, to be quite honest, I could not imagine a life without a beautiful, fast sports car,” Fisker said. “I needed to do something to make sure that I could drive one of those nice cars, my children could drive one of those beautiful, fast cars.”

So what was Fisker’s inspiration? What was the epiphany when he realized that the world was ready for the upcoming Fisker Karma, a $90,000 plug-in hybrid with 50 miles of all-electric fun?

Leonardo DiCaprio…in a Prius.

“A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie starts like Leonardo DiCaprio buying a Prius.

“He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically.”

(Henrik Fisker photo by Rebecca Cook of Reuters; Leonardo DiCaprio photo by Mario Anzuoni of Reuters.)

4 comments so far

[...] Reuters | Photo: Kevin Winter/Getty [...]

- Posted by CS.no » Henrik Fisker: Leonardo DiCaprio’s Prius Inspired Karma PHEV

[...] Reuter&#115 | Photo: &#75evin Winter/Getty [...]

- Posted by Fisker: Leonardo DiCaprio's Prius inspired the Karma » Hybrid News

all of the cars are going to change the way the aftermarket must do buisness if they are to surive the hybrid/electric revolution

- Posted by exhaust

Choosing a car is bit difficult , since in the market wide range of cars are available. You need to consult an expert who can compare different branded cars. I prefer Eu Neuwagen to consult and get the right brand.

- Posted by Eu Neuwagen

Post Your Comment

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word

House Rules:
  • We moderate all comments and will publish everything that advances the post directly or with relevant tangential
  • We try not to publish comments that we think are offensive or appear to pass you off as another person, and we will be conservative if comments may be considered libelous.information.