Health reform…big in Europe too

November 11, 2009

U.S. healthcare reform is top of everybody’s agenda right now — but Barack Obama isn’t the only government leader chasing a new deal.

“If you are talking healthcare reform, it’s our daily life in Europe,” Novo Nordisk CEO Lars Sorensen told the Reuters Health Summit in New York.

“Prices are being impacted, there is parallel trade — all kinds of tricks that are aimed at reducing cost. Europe is very anemic at the moment.”

European governments have been pushing back against rising healthcare bills for years with a range of measures including price cuts, and ballooning budget deficits in the wake of the financial crisis are not helping one bit.

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