Exclusive outtakes from industry leaders
What’s in a Name?
“We all need to have a name; sometimes we like them, sometimes we don’t,” Kunwar said while explaining that the company known as Satyam Computers was also known for its “solidity” and “great delivery.”
Mahindra Satyam has managed to retain the 380 customers that the firm had when Tech Mahindra won an auction to take it over. The Satyam name may have been a hard sell after the scandal, but one organisation insisted that the old name was good enough to be displayed in lights: international football’s governing body FIFA.
As parent company Mahindra & Mahnidra is big in vehicles, Korean carmaker Hyundai objected to its logo being shown in the list of sponsors for FIFA events, Kunwar told us. So the old name stood during the Confederation Cup that was held in South Africa in June.
Of course, those fighting the company in a class action lawsuit in the United States may not seem too amused, but then again, does anyone in the country care about “soccer”?