What’s in a Name?

November 25, 2009

Mahindra Satyam’s president of global operations, Atul Kunwar, told us the “first instinct” was to drop the Satyam name when the company was acquired in the wake of India’s biggest corporate fraud.

“We all need to have a name; sometimes we like them, sometimes we don’t,” Kunwar said while explaining that the company known as Satyam Computers was also known for its “solidity” and “great delivery.”

Mahindra Satyam has managed to retain the 380 customers that the firm had when Tech Mahindra won an auction to take it over. The Satyam name may have been a hard sell after the scandal, but one organisation insisted that the old name was good enough to be displayed in lights: international football’s governing body FIFA.

As parent company Mahindra & Mahnidra is big in vehicles, Korean carmaker Hyundai objected to its logo being shown in the list of sponsors for FIFA events, Kunwar told us. So the old name stood during the Confederation Cup that was held in South Africa in June.

Of course, those fighting the company in a class action lawsuit in the United States may not seem too amused, but then again, does anyone in the country care about “soccer”?

2 comments

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What is this big deal, in this story – it doesnt convey anything at all….what are you trying to say ?

Posted by Sudhir Rao | Report as abusive

The Satyam name is a blot on corporate India. M&M should take it off permanently and merge the company into Tech Mahindra.

Posted by Nirmal Singh | Report as abusive