Rupert Murdoch may have a sprawling empire and may be one the media industry’s last moguls but sometimes a small trust-owned outfit can show the big guys how it’s done. And what does that say about the future? Read for yourself.
“The Guardian has been a fanastic innovator online, absolutely amazing innovator,” said David Levin, Chief Executive of United Business Media UBM at the Reuters Media Summit.”The big debate is how does Rupert Murdoch’s approach, saying I’m going to try and come off the search engines play, contrast with what the Guardian may or may not do. The Guardian is at the other end of the spectrum.
So, you got people who are webcentric and those who say well, ooh, I don’t like that web thing, I will somehow go off line…they’re toast.”
Rupert Murdoch take heed.