Summit Notebook

Exclusive outtakes from industry leaders

200MB? It’s only human nature to want more

By georgina prodhan
December 1, 2009

Broadband subscribers want as much speed as they can get their hands on, even if it’s way beyond what’s needed by the most avid downloader of music, keen watcher of video¬†or biggest Facebook addict, reckons cable operator Liberty Global’s CEO.

Maybe he would say that, but Mike Fries says today’s subscribers are signing up for speeds of 100-200 MB to be safe in the knowledge they won’t be left behind whatever the next stage of the Internet — a bit like owning a car with a top speed way beyond the limit.

“Intuitively, you would say: ‘What the heck does somebody
need this for?’,” Fries told the Reuters Global Media Summit.

“But in the end we find that increasingly when you say to
somebody for the price of a Volkwagen you can have a Porsche,
generally they take the Porsche. It’s just human nature.

“Is it fully utilised today? No. Will it be? Absolutely.”

(Posted by Paul Sandle)

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •