Winning a big deal to supply Google with maps for mobile phones would trump Nokia’s attempts to win over pedestrians with cellphone maps, regardless of the Finnish cellphone giant’s $8 billion acquisition of map maker Navteq, according to rival map maker Tele Atlas. “Is it more relevant in the pedestrian world that we are… owned by TomTom or is it more relevant that we have a big customer that is called Google?” said TeleAtlas CEO Alain de Taeye when asked whether he was intimidated by the prospective Nokia-Navteq combination. Speaking at the Reuters Global Technology, Media and Telecoms Summit in Paris, De Taeye said it was false to assume that there were now only four players in the navigation world: Nokia, Navteq, TomTom and Tele Atlas, when Nokia considered Google one of its main competitors. Both Navteq and Tele Atlas — the only two global digital map makers — supply Google.

Winning a big deal to supply Google with maps for mobile phones would trump Nokia’s attempts to win over pedestrians with cellphone maps, regardless of the Finnish cellphone giant’s $8 billion acquisition of map maker Navteq, according to rival map maker Tele Atlas. “Is it more relevant in the pedestrian world that we are… owned by TomTom or is it more relevant that we have a big customer that is called Google?” said TeleAtlas CEO Alain de Taeye when asked whether he was intimidated by the prospective Nokia-Navteq combination. Speaking at the Reuters Global Technology, Media and Telecoms Summit in Paris, De Taeye said it was false to assume that there were now only four players in the navigation world: Nokia, Navteq, TomTom and Tele Atlas, when Nokia considered Google one of its main competitors. Both Navteq and Tele Atlas — the only two global digital map makers — supply Google.

Billboard advertising is more than a century old but the medium will survive while TV ad revenues fade in the face of the Internet, says veteran advertising executive Jean-Francois Decaux. The JCDecaux co-CEO told the Reuters Global Technology, Media and Telecoms summit he didn’t care whether broadcasters or Internet companies won the battle of the living room or the bedroom, because once people leave their houses they’re faced with outdoor advertising they can’t escape, and where space is limited. “As soon as you leave your home and your children leave your home, they are basically facing our panels.”

The spectacular debut this month of Take Two’s blockbuster video game Grand Theft Auto was no better than expected, EA’s head of international publishing, Gerhard Florin, told the Reuters Technology, Media and Telecoms summit in Paris.

EA on Monday extended its public offer for Take Two by a month after failing to win more shareholder support for its $2 billion hostile bid but did not up the price. Florin said he was surprised there had not been a more negative approach to the violent game, which instead was hailed as a work of art, even in Germany, which tends to shun violent video games.