While the six degrees game is tied to Kevin Bacon, connections to other celebrities are helping a major charity.
"We have a laundry list and any number companies that we talk to on a regular basis," said B&G Chief Executive David Wenner. "We're buying all these things people don't want to run."
The recession has hit U.S. consumers, yet Reckitt Benckiser has not felt as much of a pinch. The maker of Lysol disinfectants and Air Wick air fresheners said shoppers did not shy away from its products even as the overall household products industry felt the impact of pantry destocking, or consumers using up what they had at home rather than buying more products.
Rob De Groot, head of the group’s North America and Australia region, told the Reuters Food and Agriculture Summit in Chicago that he did not see a massive consumer destocking. Click here to hear his comments.