Fujitsu is going green with a vengeance. Executive Vice President Chiaki Ito said at the Reuters Global Technology, Media and Telecoms summit that there is a business opportunity in making products that help cut carbon emissions.
Hulu CEO Jason Kilar stopped by the Reuters Global Technology, Media and Telecoms Summit to discuss the future of online video advertising and why giving users what they want trumps having it stolen.
Billboard advertising is more than a century old but the medium will survive while TV ad revenues fade in the face of the Internet, says veteran advertising executive Jean-Francois Decaux. The JCDecaux co-CEO told the Reuters Global Technology, Media and Telecoms summit he didn’t care whether broadcasters or Internet companies won the battle of the living room or the bedroom, because once people leave their houses they’re faced with outdoor advertising they can’t escape, and where space is limited. “As soon as you leave your home and your children leave your home, they are basically facing our panels.”
What does the telecoms industry have in common with Cheerios? Sol Trujillo, CEO of Australian telecoms group Telstra, told the Reuters Global Technology, Media and Telecoms summit in Paris telcos can learn a lot from those tasty little wheat rings. Cheerios cereal was stuck in a rut years back with people bored of the same old thing. “General Mills saved Cheerios by adding honey and developing many different flavours over the years.” A simple change kept Cheerios on the shelves. Telcos, Trujillo says, need to do the same: Differentiate themselves yet keep it simple. The man with the golden phone whips out his Telstra flip mobile and points to one button that allows users to make video calls or download a song in no time. “I can get you to learn how to make a video call in 5 seconds.” Simple. Seems Trujillo is making inroads, Australians are using more video calls than anyone else.
If you thought a company flush with cash was a pretty good thing, you couldn’t be more wrong, Hamid Akhavan, head of Deutsche Telekom’s wireless business T-Mobile, told the Reuters Global Technology, Media and Telecoms summit in Paris. “The stock markets, the financial markets overproportionally reward growth. Growth to them is the sexiest thing on earth. You can produce truck loads of cash, it’s unexciting. But you could produce a little bit of growth and it’s just the coolest thing. All you have to do is take a look at Google and look at the valuation of Google and then you see how much the stock markets love growth.”
Hear that distinctive call of the software maker wooing its kind? See the mobile carrier flirting with its rival in the corner? Our guests at the Reuters Global Technology, Media and Telecoms Summit keep talking about consolidation in their industries.