Men’s magazines don’t work and women only buy fashion magazines for the advertising, the finance chief of media giant Lagardere told Reuters journalists in Paris. Dominique d’Hinnin, CFO of the French group that publishes Elle and Paris Match, said the only two sections of the magazine market still growing were women’s fashion magazines and celebrity magazines, also read by women. “What doesn’t work is everything bought by men, so there is a global decline in circulation,” d’Hinnin said. “Maybe they don’t know how to read, maybe they are more tecchies than women — I let you draw your conclusions — or maybe they don’t expect the same thing from a magazine as women.” He said Lagardere had found that women, far from being irritated by magazine advertising, actually refused to buy magazines that didn’t contain plenty of ads. “Women’s magazines are one of the very few media consumers are buying because of advertising. You would not sell Elle or Marie Claire or Vogue or whatever if you had no advertising page in it. First, it would be very thin, and no woman would buy it because the reason why most women would buy such magazines is to see what is new — fashion, cosmetics, luxury goods — and they flip the pages and look at the advertising pictures. We made a test, you know, Elle in the U.S. is 400 pages thick and you have 50 pages of editorial content — 350 pages of advertising. If you remove the advertising pictures you don’t sell the magazine. It’s not like TV in this respect nor even like radio where advertising is something you have to have because you have no choice. With a magazine, it’s the opposite, at least women’s magazines, and that’s why the women’s magazine business is not really threatened today by the Internet, because you don’t get the same grade of pictures, you don’t get the same package.” He said cultural quirks, however, meant there were still exceptions to the rule, “mostly in Japan, where women buy fashion magazines for men. We have one of them, it’s quite strange. It’s a magazine about suits. You have 200 pages of grey suits. We never tried to export the concept.”
Neuf Cegetel, France’s leading alternative to France Telecom for broadband Internet access, doesn’t believe there’s room for as many as four networks in France in the long term and wants to continue to take an active part in consolidation, CEO Jacques Veyrat told Reuters journalists in Paris. “We have to consolidate the market. We know how to do that and we will continue to do that,” said Veyrat, who has just agreed to buy Deutsche Telekom’s French internet business, Club Internet. “I think four networks is too many and I think more consolidation is going to happen. I don’t believe in MVNOs as a solution in the long term.” Veyrat said he was keen to be part of fixed-mobile convergence and that there were three ways for Neuf to do this: by getting a licence — but not the UMTS licence that’s up for sale “because UMTS is too expensive for a legacy technology” — through integration with major shareholder SFR, “or do something else, whatever’s available”. Neuf is investing in delivering fibre to the home but Veyrat said it would be “a 20-year fight, street by street, home by home,” adding that he had the appetite for this. “I’m a civil engineer. I’ve been digging all my life. When I see a street, I want to dig.” Asked whether he was considering acquiring France’s main cable provider to speed up the roll-out, he declined to comment.
South Korea’s NHN, a 1999 start-up which quickly became the country’s top internet search portal with Naver.com, beating out Google and Yahoo, has received wide popularity and said it expects faster than expected growth for its revenue in internet search and games.
IAC/InterActiveCorp CEO Barry Diller couldn’t wait to disclose the size of the company’s new marketing campaign to tout his Ask.com search engine and other new products at the Reuters Global Technology, Media and Telecoms Summit in New York — despite the best efforts of his own lieutenant.
Texas Instruments President and CEO Rich Templeton is a big believer in cell phone text messaging – he has to be to keep up with his family. The company is the biggest maker of chips to power mobile phones, and his family is a big buyer, it seems.
The unprecedented outpouring of teenage angst on the web isn’t just a way for teenagers to make hundreds of new friends but provides a unique opportunity for advertisers to exploit them, Pierre Bellanger, CEO of French free blogging service Skyblog, told Reuters journalists in Paris. “Never, so many diaries, so many articles, so many printed words, were online from a generation expressing itself. So you have to know that scientists, sociologists are exploring that mass of data because it has a sociological content of extraordinary value. And it has also an extraordinary value for advertisers. Because what we have spoken of is very profitable,” said Belanger, who runs Europe’s biggest blog. He said Skyblog’s extraordinary growth had happened despite being French-language. “When you look at the data you have very few sites with our growth, with one of the worst languages to speak on the internet, which is French… it’s like being — before Lonely Planet — with Hungarian tourist guides. So it’s strange.” Bellanger said he didn’t believe bloggers would mind if Skyblog linked up with a partner, as it wants to do — even a company like Microsoft. “I don’t think anyone cares, truly, about corporate ownership — I would say 99.9 percent of the audience. Like with MySpace for example. People were saying ‘Oh la la’ — in French — ‘it is the end of the world as we know it!’ But no, nothing happened. What I would say is important is that the brands of the 90s are no longer the brands of the new generation.”