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“The Cloud” overhyped? Brocade says not there for business yet

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Say it's not so -- 'the cloud' isn't ready for prime time? That's the view from networking company Brocade, whose marketing chief compared the hype to the rush years ago to call center outsourcing.

All those applications and data that live off your computer somewhere in the Internet make up the cloud, from Google word processing software to your home pictures and video, and it is hot, hot, hot. But Brocade chief marketing officer John McHugh told the Reuters Global Technology Summit in San Francisco that big business was not ready to embrace it for sensitive data and the most important applications.

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"There's lots of issues. They're being skirted over because they are really tough and there are no obvious solutions for them today," he said. It will take "years" before big companies do that with important data, he said.

The cloud company he envisions will have no hard assets, essentially being an all-Internet endeavor. "This technology really isn't done yet," he said.

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