Summit Notebook

Exclusive outtakes from industry leaders

from MediaFile:

GlobalMedia-3D? After some thought, News Corp COO likes its future

carey1To our surprise, News Corp President and Chief Operating Officer Chase Carey, whose studio released the highest grossing movie of all time in 3D, hesitated when asked about the future of that technology.

Carey, speaking at the Reuters Global Media Summit in New York, was asked whether he rated a series of technologies "long" or "short" and raced through most of the list without hesitating until faced with 3D.

"Ummm ... (pause) ... long, but long with limits," Carey said of 3D. "I don't think it's (high definition), so those who sort of think it's the second coming of HD, I think it is an event medium that's for films, for sports events."

Twentieth Century Fox film studio released "Avatar" last year with new 3D technology, grossing $2.8 billion globally. However, clunky 3D glasses are one thing many believe will hold back the technology's acceptance in the home.