Media executives love to go on about their love of the Apple's iPad. But the tablet isn't suited for everything. Walt Disney's Anne Sweeney relayed her recent experience catching up on an ABC TV show using the popular tablet.
I asked ABC TV chief Anne Sweeney at our Global Media Summit on Monday whether the nightly news broadcast will go away someday soon. Everyone who follows the broadcast TV business has wondered this at some time or another, particularly as fewer people tune in.
When I went to college in 1991, I begged my parents to buy me a small television for my dorm room (They wouldn’t let me work during my first year of college, so I had no money). How things have changed in 18 years!
Are people going to watch more TV because they've no money to go out? According to media buying and planning agency MPG -- a subsidiary of Havas, the world's sixth-largest ad firm -- the answer is no, unless the TV networks come up with better shows.