Summit Notebook

Recession’s perfect storm speeds up change in ad industry

December 2, 2009

Why is it that the United States’ advertising as a proportion of marketing services is at its lowest point since 1977, maybe even lower than since the Second World War?

Geneva is for wealth management

October 5, 2009

Even for an American who’s not wealthy, Geneva has a reputation as a global centre for wealth management – the place the world’s rich come to stash their money and (they hope) make it grow.

from MediaFile:

Cautious splurge: the art of luxury advertising

December 5, 2008

Advertising at the highest end of the luxury market may be the last to get hit in an economic slump, but it's still going to get scathed before the ad market turns around, Nick Brien, who heads up Interpublic Group's Mediabrands, a holding company for media buying and planning agencies,  told the Reuters Media Summit in New York.

Baseball’s Bud Selig: Won’t be Commish again. Really.

December 2, 2008

It’s easy to tell that Bud Selig, Major League Baseball’s commissioner, is a lifer, a true old-school fan with his dream job. He tells great stories about being a fan, a lifelong friend of icons like Hank Aaron, and is famous for being energetic when watching games live.

from MediaFile:

Dial M For MySpace mobile advertising

December 1, 2008

MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven't figured out to dial into it.

from MediaFile:

Desperately seeking hits: MPG

December 1, 2008

Are people going to watch more TV because they've no money to go out? According to media buying and planning agency MPG -- a subsidiary of Havas, the world's sixth-largest ad firm -- the answer is no, unless the TV networks come up with better shows.

AT&T: It’s all about the athletes

May 22, 2008

att.jpgAT&T is an official sponsor of the U.S. Olympic team, which generally makes for great brand building. This year, however, marketing promises to be a little more complicated because of political tensions. Look no further than the protests that accompanied the international torch relay.

Seagate likes it easy, cheap and free

May 21, 2008

Seagate Technology CEO Bill WatkinsSeagate Chief Executive Bill Watkins has a reason to like easy, free ways to consume information on the Internet.

Virgin Mobile USA’s trillions and trillions

May 20, 2008

Dan Schulman, CEO of Virgin Mobile USA Inc., speaks during the Reuters Global Technology, Media and Telecom SummitWill mobile advertising make you rich?

Virgin Mobile USA CEO Dan Schulman told the Reuters Global Technology, Media and Telecoms Summit today about a new advertising partnership with AOL’s Third Screen Media.