Summit Notebook

Exclusive outtakes from industry leaders

Sleek new look for Wal-Mart’s Great Value

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Wal-Mart’s Great Value private brand is getting a makeover just in time for its sweet sixteen. 

Great Value, which first hit stores in 1993, is being relaunched with more than 80 new products and packaging that “pops” according to Andrea Thomas, who helped oversee the relaunch and spoke to the Reuters Food and Agriculture Summit in Chicago.

Want to take a look?

Here is a picture of Wal-Mart’s Great Value broccoli, pulled from its website:

 

 

 

 

 

 

Here is a picture Wal-Mart provided to Reuters, showing us what the new Great Value packaging will look like: 

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