Exclusive outtakes from industry leaders
For Steve Jobs, the right price was just a matter of timing.
During an interview at the Reuters technology summit, the chief executive of flash memory maker SanDisk recalled an encounter years ago with the Apple chief executive, who was then working on a secret, exotic new MP3 player. It was to be called the iPod.
“We were already in music players,” said Eli Harari. “Steve wanted a one gigabyte flash memory for $100 in the year 2000, because he could get for $100 a 1.8 inch drive from Toshiba and he preferred flash.”
Jobs liked flash because it was smaller, faster and consumed less power than a disk drive — all vital for a better iPod.