Summit Notebook
Exclusive outtakes from industry leaders
EPIX CEO: Kids are media omnivores, industry must adapt
Remember when the “good” TV in the house only received 7 or 8 channels?
Most young people today cannot, and in many ways they could not care less. Even more, they probably think that it is just as odd that we “old folks” don’t understand their ability juggle multiple devices and inputs. Therein lies a critical challenge for broadcasters using old media models to reach younger audiences, Mark Greenberg, president of cable channel EPIX said speaking at the Reuters Global Media Summit.
Hey, even Anne Sweeney, president of the Disney/ABC Television Group, had to force her college-bound kid to take an actual TV to school.
Greenberg’s EPIX offers a “screening room” service that allows subscribers to order a movie on EPIX’s web site and share it with friends who are watching at the same time in other locations. In the meantime you can chat with each other about the film — that’s “chat”, like, commenting about the star’s clothing by typing “I want to buy those shoes” into a little box, not “chat” as in “dude, pass the nachos.”
