Exclusive outtakes from industry leaders
Intel, Sony and Google are expected to unveil on Thursday a “smart TV”: an Internet-ready, super content machine that — if the hype is to be believed — will let viewers watch Celebrity Apprentice, tweet, and respond to emails at the same time. On Wednesday, Intel’s sales and marketing chief — while keeping his cards close to the vest — couldn’t resist a little plug for the general concept of Internet TVs.
“The smart TV category is going to take off. It just makes all the sense in the world,” Thomas Kilroy told the Reuters Global Technology Summit. “Why would you want to compromise when you’ve got a nice big screen, you’re watching TV and you want to access information and keep that program on instead of bringing in another device. ”
“It’s our belief that there’s going to be a fundmental shift that happens every 30 to 40 years or more…and it’s about to happen with televisions,” he added. “I actually remember the black and white days. I remember in my house when we went from black and white to color and my gosh, what an experience.”
It remains to be seen if Google TV — tech blogs have already dubbed the product Smart TV — will transform the media consumption landscape. But the idea is sure getting traction.